Skyview Networks Partnership Puts Denver’s Independent Voice for Sports in Leadership Position for Newly Regulated Sports Betting Market
“We’re anxiously awaiting the return of professional sports to take advantage of legal sports betting in Colorado. As we added content for our readers in the magazine and online, it made perfect sense to build a partnership with the definitive voice in sports betting for our radio station. Pairing our 60+ hours of live and local programming each week with The BetR Network content provides a very unique platform for our listeners that is unlike anything in Colorado,” said Nate Lundy, president and CEO of Mile High Sports.
Mile High Sports will tap The BetR Network to inform, entertain and educate listeners about sports and sports betting with daily VSiN content, including its celebrated morning show, Follow the Money with Mitch Moss and Pauly Howard, Brent Musburger’s My Guys in the Desert and The Lombardi Line, hosted by former NFL executive Michael Lombardi.
“We’re thrilled to facilitate this partnership that will allow Mile High Sports to bring the latest insights and analysis to one of the country’s newest sports betting markets by airing select VSiN content,” said Ken Thiele, CEO of Skyview Networks. “We’re seeing a real appetite for sports talk from our advertisers, and with the growing large market additions we are making, The BetR Network delivers our advertisers dedicated and engaged listeners.”
KDCO in Denver, Colorado joins more than 170 radio affiliates to air The BetR Network’s unique sports betting content. The Skyview Networks team has rapidly grown the network’s footprint, capitalizing on the significant opportunity presented by the explosive expansion of regulated sports betting across the U.S. in the past two years.
Lundy added, “Colorado sports bettors who have not heard The BetR Network content yet will become fans very quickly. But, to be honest, you don’t have to be a hardcore sports bettor to appreciate the insight, information and entertainment these personalitites provide.”
About Mile High Sports Radio
Mile High Sports Radio (KDCO) is Denver’s local and independent voice for sports fans. Launched in 2007 to accompany the popular Mile High Sports Magazine, the station airs on 104.7 FM and 1340 AM across the Front Range as well as online at MileHighSports.com and in the Mile High Sports mobile app.
About The BetR Network
The BetR Network, distributed by Skyview Networks, is the first terrestrial radio network dedicated to sports betting content. With the goal of informing, entertaining and educating listeners about sports and sports betting, The BetR Network provides radio stations with access to select content from the Vegas Stats & Information Network (VSiN), The Sports Betting Network.
Broadcasting 24/7, The BetR Network delivers the news, analysis and data sports betters and fans across the country need to inform their sports wagering decisions. Unique sports betting content includes, VSiN’s celebrated morning show, Follow the Money with Mitch Moss and Pauly Howard, Brent Musburger’s My Guys in the Desert, and The Lombardi Line, hosted by former NFL executive, Michael Lombardi. This programming, as well as The BetR Network’s Action Updates, is available on more than 170 terrestrial radio stations in leading markets across the U.S.
About Skyview Networks
Skyview Networks is a broadcast technology, syndication and national network sales solution company serving over 5,700 radio stations reaching 113 million listeners weekly. Skyview Networks provides services to ABC Audio, CBS Audio, Local Radio Networks, Alpha Media USA, JackFM, The Dana Cortez Show, Nick Cannon Radio, Bob Kingsley’s Country Top 40 with Fitz, VSiN sports betting network, professional and collegiate sports organizations and two state news networks. Founded in 1995, Skyview Networks is based in Scottsdale, Arizona and focuses on providing best-in-class services that include satellite and IP distribution, full network automation, inventory management systems and network audio sales. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.