Penn State University and Virginia Tech to join Skyview’s collegiate portfolio while USC adds Spanish production services
(August 29, 2024) – Skyview Networks, a leader in innovative audio solutions, announced today the expansion of its partnership with Playfly Sports Properties, the exclusive multimedia rightsholder of Penn State University, Virginia Tech and University of Southern California (USC). Beginning this football season, Skyview Networks will be the exclusive audio distribution, inventory management and production partner for Penn State’s Nittany Lions and Virginia Tech’s Hokies, while also serving as the exclusive football production provider of the Spanish broadcast for USC’s Trojans.
“Our strong relationship with Skyview Networks and its successful resume alone made this an easy expansion with our two newest MMR partners in Penn State and Virginia Tech, as well as an additional option for our partner USC,” said Christy Hedgpeth, President of Playfly Sports Properties. “As we embark on another exciting football season, Skyview Networks will further amplify these three powerhouse programs to its national fanbase.”
Skyview Networks has been at the forefront of audio innovation, providing solutions that elevate the gameday experience for fans and support the broadcast needs of collegiate athletic programs. By utilizing its state-of-the-art distribution platforms, AdView Inventory Management software and production services, Penn State, Virginia Tech and USC are gaining stronger and more efficient control over their broadcasts.
“We are excited to broaden our partnership with multimedia powerhouse, Playfly Sports Properties, through the additions of Penn State and Virginia Tech and an enhanced relationship with USC,” said Andrew Kalb, SVP, Business Development and Communication for Skyview Networks. “With football season starting and additional seasons to follow including basketball and baseball, Skyview Networks is well-positioned to deliver technologies and services that will enhance the audio broadcasts of each program.”
Skyview Networks is a broadcast technology and network audio sales company whose full suite of services includes distribution, inventory management software, production and more. For details on Skyview’s audio solutions portfolio, visit skyviewnetworks.com.
About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data-driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners and over 100 sports properties and entities to approximately 85% of all U.S. sports fans. Through the proprietary platform, the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
About Skyview Networks
Skyview Networks is an audio technology, syndication and network audio sales solutions company based in Scottsdale, Arizona that has been serving the broadcast space for nearly 30 years. With more than 13,900 radio affiliate relationships, its nationwide coverage reaches over half of all Americans each week. Skyview’s industry-leading services are utilized by major media companies, leading consumer brands, world-class entertainers, professional and collegiate sports organizations, and state news networks. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.
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