Skyview Networks Enhances Digital Audio Sales Capabilities in Expanded Relationship with FanServ

(January 21, 2026) – Skyview Networks announced today an expanded partnership with FanServ for streamlined management of digital audio advertising for developers and advertisers. This collaboration aligns Skyview Networks and FanServ in providing clients with digital audio sales solutions from streaming to programmatic across all formats of Skyview’s extensive portfolio spanning sports, entertainment and information publishers.

“We’re thrilled to expand our sports-focused approach to all audio segments through this alliance with Skyview Networks,” said Brad Friedman, CEO of FanServ. “FanServ was built to unite publishers, advertisers, and rights holders in discovering the true value of the fan. Extending programmatic solutions beyond sports to radio will create richer, more accountable ad experiences that drive results for everyone in the ecosystem.”

“Skyview’s top objective is serving our clients with superior outcomes,” said Steve Jones, President and CEO of Skyview Networks. “By partnering with FanServ, our publishers can capitalize on the explosive growth of audio ad spend while agencies can more efficiently leverage network radio’s broad reach with FanServ’s digital targeting tools.”

To support Skyview Networks in this initiative, FanServ has hired Paul Lajoie, a proven leader with over a decade of expertise in programmatic advertising and digital media sales. Lajoie’s extensive background includes pioneering scalable advertising technology solutions at top platforms, making him the ideal architect for this initiative. Paul will work closely with Skyview Networks’ sales leaders, Kristin Krahl and Howard Davis, in developing digital audio extensions for Skyview’s suite of network audio solutions.

“I’m thrilled to lead this charge at the intersection of broadcast radio and digital audio innovation,” said Paul Lajoie, GM, Streaming Audio of FanServ. “With FanServ’s digital targeting precision and Skyview’s proven sales and technology competencies, we’re creating a new standard for how broadcasters monetize digital impressions with data-driven efficiency and real-time impact.”

“Today’s announcement further empowers broadcasters, publishers and advertisers in unlocking new revenue opportunities through Skyview Networks in the evolving audio landscape,” said Kristin Krahl, Vice President, Revenue and Performance Strategy of Skyview Networks.

This partnership underscores both companies’ commitment to innovation amid shifts in media consumption. As listeners continue to blend traditional radio with streaming and on-demand audio, Skyview Networks and FanServ are well positioned to capitalize on these hybrid environments.

About Skyview Networks

Skyview Networks is an audio technology, syndication and network audio sales solutions company based in Scottsdale, Arizona that has been serving the broadcast space for nearly 30 years. Its nationwide coverage reaches over half of all Americans each week. Skyview’s industry-leading services are utilized by major media companies, leading consumer brands, world-class entertainers, and professional and collegiate sports organizations. For more information, visit www.skyviewnetworks.com and follow @SkyviewNetworks.

About FanServ

FanServ is the sports-only private marketplace revolutionizing digital advertising for live sports. Our platform unites sports publishers, advertisers, leagues, teams, and developers to plan, order, and manage inventory with transparency and efficiency. Trusted by premier partners like PubMatic, FanServ delivers verifiable results and fosters a more effective ecosystem for sports media. Learn more at fanserv.com.