Feature Set Enables Networks to Future-Proof Distribution and Monetize Inventory, All with Flexible Integration Options
Scottsdale, Ariz. (April 14, 2026) — Skyview Networks announced today the launch of Cirocast, its cloud-native, broadcast-grade audio distribution platform designed to give broadcasters greater versatility, control and new revenue potential as they modernize operations.
The launch arrives as C-band satellite changes are taking shape, pushing broadcasters to transition from satellite distribution to IP solutions. Unlike legacy workflows where rigid copy splits and edge-based processing limit flexibility, Cirocast shifts distribution from a capital-heavy expense to a scalable revenue platform, enabling monetization without sacrificing the reliability broadcasters expect from mission-critical delivery systems.
While many IP audio platforms focus solely on point-to-point transport, Cirocast changes how broadcast feeds are built. The platform delivers broadcast-quality audio over IP with the low-latency performance required for live and linear programming. Fully mixed, market-specific audio feeds are assembled in the cloud before delivery, moving ad targeting, copy splits and content personalization upstream. This approach allows broadcasters to unlock new revenue from programming that connects directly to virtualized environments, cloud-based automation systems or affordable on-premises infrastructure.
“We built Cirocast because the economics of broadcast distribution are shifting and networks deserve a platform that takes advantage of this transition,” said Aaron Mellis, SVP, Technology of Skyview Networks. “For years, broadcasters have been asked to accept tradeoffs between reliability, flexibility and revenue. Cirocast challenges that thinking by delivering the operational confidence broadcasters expect while unlocking the flexibility and monetization opportunities of cloud-based workflows. With built-in ad insertion and copy split capabilities, distribution becomes a strategic revenue platform rather than a fixed cost.”
Built on Skyview Networks’ 30 years of audio technology and distribution experience, Cirocast delivers the performance, reliability and scale required by broadcast environments.
Skyview Networks will demonstrate Cirocast live at the 2026 NAB Show in Las Vegas, April 18–22, offering attendees an inside look at the platform’s feed orchestration, monetization capabilities and flexible integration model.
For more information or to schedule a demonstration, visit cirocast.com.
About Skyview Networks
Skyview Networks is an audio technology, syndication and network audio sales solutions company based in Scottsdale, Arizona that has been serving the broadcast space for 30 years. Its nationwide coverage reaches over half of all Americans each week. Skyview’s industry-leading services are utilized by major media companies, leading consumer brands, world-class entertainers, and professional and collegiate sports organizations. For more information, visit www.skyviewnetworks.com and follow @SkyviewNetworks.
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