The Weather Channel Radio Network and Skyview Networks Create New Advertiser Opportunities with the Addition of Premium Podcast Content
With Skyview Networks’ industry-leading technology and top-tier sales division, this partnership expansion will create new advertiser opportunities inside weather reports and premium podcast content. Serving as The Weather Channel Radio Network’s advertising sales partner since 2021, Skyview Networks continues to enhance the growth of The Weather Channel’s audio network.
“As we continue expanding the reach and impact of The Weather Channel’s award-winning weather news and original content in the audio space, we are excited about our growing partnership with Skyview Networks,” said Byron Allen, Founder/Chairman/CEO of Weather Group parent company Allen Media Group. “Our renewed and expanded collaboration will greatly help us to grow and optimize our advertising initiatives.”
“The Weather Channel is a well-respected community leader on several levels with a brand that generates significant results for our partners,” said Jeanne-Marie Condo, President of Network Partnerships and Chief Revenue Officer of Skyview Networks. “As partners, we continue to develop creative opportunities that blend radio, podcasts and short-form weather reports.”
Steve Jones, President and Chief Executive Officer of Skyview Networks, added, “Since initially partnering in 2021, Skyview Networks has been an enthusiastic supporter of The Weather Channel‘s growing reach. Now, we’re excited to add digital audio content to the robust portfolio of essential programming that listeners rely on every day for their information and safety.”
About The Weather Channel Television Network
Since its launch 41 years ago, The Weather Channel Television Network has become the top-rated and most widely distributed weather network in America. The Weather Channel Television Network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast, and report the weather, its expertise is unrivaled. In 2021 and 2019, The Weather Channel Television Network won Emmy Awards for its innovative Immersive Mixed Reality technology which is changing the standard in weather presentation. The Weather Channel CTV App is available on Amazon Fire TV, Android TV, Roku, Samsung, VIZIO, and Xfinity Flex. For more information visit: www.weathergroup.com.
About Skyview Networks
Skyview Networks is an audio technology, syndication and network audio sales solutions company based in Scottsdale, Arizona that has been serving the broadcast space for nearly 30 years. With more than 12,500 radio affiliate relationships, its nationwide coverage reaches over half of all Americans each week. Skyview’s industry-leading services are utilized by major media companies, leading consumer brands, world-class entertainers, professional and collegiate sports organizations, and state news networks. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.