Key insights and strategy shared with the ad community featuring how to engage audiences and effectively mobilize consumers in the changing media landscape
Skyview Networks showcased unique and effective solutions that have been under development and are aimed to create effective multi-level campaigns for clients that go beyond commercials. This included added value elements and impactful integrations, influencers and custom lineups. Also revealed were Skyview Networks’ recent shows and platforms that increase its impression load headed into 2022 and personalities that engage and mobilize audiences.
“We are truly committed to going beyond for our buyers and advertisers, building content, custom lineups and integrations that help them shine and deliver for their brands,” said Jeanne-Marie Condo, Executive Vice President of Skyview Networks. She continued, “With integrity, creativity, and research-driven proposals, we provide unique opportunities that prove results and over the past year, have added even more compelling content and talent for advertisers to leverage.”
Skyview Networks recently added to its syndication and talent portfolio with morning show Murphy, Sam and Jodi. Coming next year for Skyview Networks, it will launch a new music and entertainment show, as well as new sports talk brand to radio.
Rooted in technology, Skyview Networks also presented the value of its new partnership with Quu, to provide advertisers the engagement and recall of synced text with radio ads in the car dash. This powerful technology will be offered to advertisers January 1, 2022, to significantly increase return on investment for brands, increasing recall by over 63% and further supporting the future success of radio.
“We set an aggressive growth plan of exciting new initiatives for Skyview and our partners, while also propelling the industry forward,” said Steve Jones, President and COO of Skyview Networks. “We are introducing new solutions and products that span the industry with premium content, leading-edge technology, and custom sales solutions to drive the future of audio.”
Multicultural demographics and the advertising approach to these audiences were a focus of the presentation, which also featured Skyview Networks’ VP of Syndication and Content Development, Rico Colindres. He shared insights that point to the urgency and importance of connecting to these consumers, who make up large numbers of the Millennial and Gen Z generations. “Multicultural is where it is at, but to get in, the price of admission is authenticity! It is why at Skyview, we don’t partner with shows, we partner with ambassadors of their respective communities that are building strong bridges to their audiences—bridges that we would love to walk your brands across.”
“Catch the Momentum” showcased Skyview’s commitment to meet consumers where they are, with meaningful content that resonates and the integral role influencers, audiences and technology play in the success of the industry.
For more information on Skyview Networks, please visit skyviewnetworks.com.
About Skyview Networks
Skyview Networks is a broadcast technology, syndication and national network sales solution company reaching half of all Americans weekly through 9,000 radio station relationships. It provides services to ABC Audio, CBS Audio, Local Radio Networks, Alpha Media USA, JackFM, The Weather Channel, The Associated Press, Hubbard Broadcasting, Quu, professional and collegiate sports organizations and two state news networks. Its evolving syndication portfolio also includes The Dana Cortez Show, Nick Cannon Radio, Country Top 40 with Fitz, B-Dub Radio, Carmen’s Calls and Sabado Picante. Founded in 1995, Skyview Networks is based in Scottsdale, Arizona and focuses on providing best-in-class services that include satellite and IP distribution, full network automation, inventory management systems and network audio sales. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.