social-mediaSocial media provides listeners a voice and broadcasters are tapping into the resource. The potential opportunity to share opinions on local or national radio gives listeners a whole new reason to tune in to their favorite show. Radio hosts and DJ’s are connecting with listeners and receiving true feedback through their social accounts. In addition to this connection, digital traffic can also help increase radio traffic.

Social media extends the show, keeping the conversation going.  This extension is a key resource for marketers, advertisers and content creators. In 2017, ABC Radio will be releasing additional podcasts, tapping into this social resource. To gain a solid following, podcast and blog hosts turn to their social media accounts. For more information, click here.