Skyview Networks’ Partnership with CBS News Radio Provides Distribution, Best-in-Class Broadcast Technology and Ad Sales
January 2, 2018
PHOENIX, Ariz. (January 1, 2018) –– At the stroke of midnight New Year’s Eve, Skyview Networks transitioned CBS News Radio’s affiliates to its distribution and inventory management platform. The transition was very smooth for the CBS News Radio 450+ stations. The network proudly holds a significant place in the top 25 markets. The successful changeover marks the start to the new partnership, which awards Skyview Networks the broadcast distribution, inventory management and ad sales services.
“We have been working hand in hand with our partners at CBS News Radio in advance of this broadcast transition and its success is the result of our combined efforts and strategic preparation,” said Ken Thiele, President of Skyview Networks. “As a vertically integrated company, we are uniquely positioned in the marketplace to serve the full needs of our national broadcast partners; we look forward to supporting the growth initiatives of CBS News Radio.”
Skyview Networks is the exclusive sales home to CBS News Radio and will be offering the media community fresh sponsorship and integration opportunities with the brand. Skyview Networks has experienced strong sales out of the gate for both CBS Networks: CBS News and CBS Connect, which focuses on entertainment. Jeanne-Marie Condo, Executive Vice President and General Manager said, “We’re thrilled to bring the entertainment and heritage news brand to the radio advertising community. The CBS News Radio networks are powerful, and we have received a warm welcome from our advertising partners, who are excited about the inventory and content opportunities the network will provide.”
Skyview Networks continues to innovate, providing its partners best-in-class technology to increase reliability, streamline operations and drive revenue. With the addition of CBS News Radio, Skyview Networks expands its programming offering to the ad community, delivering the American audience through professional and collegiate play-by-play sports, award-winning news and entertainment features.
About Skyview Networks
Skyview Networks is a broadcast technology and national sales solutions company that provides services to ABC Radio, CBS News Radio, professional and collegiate sports organizations, syndicators and two state news networks. Founded in 1995, Skyview Networks is based in Scottsdale, Arizona and provides client services including satellite distribution, full network automation, inventory management systems and national audio sales with advertising solutions for radio, television, print, signage and web. For more information, visit skyviewnetworks.com.