Redskins to utilize Skyview’s AdView Inventory Management and Live Read Capture to gain full control over radio advertising
October 2, 2018
PHOENIX, Ariz. (October 2, 2018) — Skyview Networks announced today a multi-year partnership with the National Football League’s Washington Redskins for AdView Inventory Management software and Live Read Capture system. AdView’s custom design makes scheduling complex play-by-play inventory efficient, providing the Redskins a user-friendly solution as they bring their radio rights in-house for the first time. With the ability to manage their own broadcast, the Redskins will benefit from scheduling flexibility and quick of proof-of-performance turnaround to their sponsors.
Skyview Networks’ AdView technology manages the entire process of an advertiser contract, creating a fully automated broadcast for accuracy and immediate affidavit generation. Subsequently, the Redskins will capture and catalogue their on-air advertiser mentions using Skyview Networks’ Live Read Capture. With this system, they have full access to a searchable database of live advertiser mentions. These recorded mentions then may be downloaded, giving the franchise the ability to bill live reads with the affidavit.
“We are thrilled to work with the Washington Redskins and believe that AdView will be a powerful tool as they begin managing inventory in-house for the first time,” said Matt Stys, Vice President, Business Development of Skyview Networks. “AdView is custom-tailored to play-by-play broadcasts, which maximizes value in scheduling. We look forward to growing our partnership in seasons ahead.”
Washington Redskins Radio Broadcasts are heard in Washington DC on The Team 980 and on WMAL AM/FM; and on a regional radio network throughout the Mid Atlantic. To learn more about the Washington Redskins, visit redskins.com.
For more information on Skyview Networks and its full suite of broadcast solutions, please visit skyviewnetworks.com.
About Skyview Networks
Skyview Networks is a broadcast technology and national network sales solutions company that provides services to ABC Radio, CBS Audio, professional and collegiate sports organizations and two state news networks. Founded in 1995, Skyview is based in Scottsdale, Arizona and focuses on providing best-in-class services that include satellite distribution, full network automation, inventory management systems and network audio sales. For more information, visit skyviewnetworks.com.