Overlap of MLB, NBA, NFL and NHL Seasons Prompts New Strategies and Solutions from Skyview’s Technical Operations Center to Drive Successful Broadcasts
Skyview Networks’ AdView inventory management system played a key role in allowing franchises to quickly adapt to uncertainties prior to and during their new seasons. They were able to update advertising schedules, formats and placements despite the short notice of changes to game schedules, allowing the broadcast process to easily follow suite. Adding to the adjustments were board operators and producers working offsite to maintain safety regulations during this time. To manage the logistics of this dynamic, Skyview Networks worked diligently to design a system that would allow for remote broadcast distribution from any location.
“Our IT, Software and Operations teams coordinated procedures and engineered solutions in anticipation of the record-setting broadcast numbers, creating new approaches to managing broadcasts that are not only applicable during this unique time, but that will have lasting appeal long after we return to normal in-studio operations,” said Ken Thiele, CEO of Skyview Networks. “I am proud of our team’s ingenuity and dedication to ensure our network partners had the technical support required to successfully maintain their programming.”
Chris Horvat, Vice President of Information Technology at Skyview Networks added, “A quick response was needed to allow business operations to function at top levels from anywhere. The design we created has since evolved and we hope to continue its development for potential partner needs in the future.”
For more information about Skyview Networks and its portfolio of audio solutions, visit skyviewnetworks.com.
About Skyview Networks
Skyview Networks is a broadcast technology, syndication and national network sales solution company serving over 6,000 radio stations reaching 115 million listeners weekly. Skyview Networks provides services to ABC Audio, CBS Audio Network, Local Radio Networks, Alpha Media USA, JackFM, The Dana Cortez Show, Nick Cannon Radio, Bob Kingsley’s Country Top 40 with Fitz, B-Dub Radio, The BetR Network featuring select VSiN content, professional and collegiate sports organizations and two state news networks. Founded in 1995, Skyview Networks is based in Scottsdale, Arizona and focuses on providing best-in-class services that include satellite and IP distribution, full network automation, inventory management systems and network audio sales. For more information, visit skyviewnetworks.com and follow @SkyviewNetworks.